The Best Fast Food Receipt

I'm not a real "fast food" guy. I don't really love burgers, and I don't really love super fried or greasy things, and I realize that by making both of these statements it's very possible that the Department of Bro-land Security will revoke my man-certificate.

That said, I've always admired Burgerville, Oregon (and Southern Washington's) home-grown fast food chain.

Burgerville goes out of their way to feature seasonal , local ingredients in monthly menu items. When a cyclist was denied drive-through service and caused a Twitter PR ruckus, they re-trained staff, put up "bicycle in lane" signs, and offered free milkshakes to cyclists. When they opened a box of Gardenburgers and "became concerned about the look and texture of the product" (!), this caused Kelloggs to shut down Gardenburger production for six months, and they switched to a locally-made product.

So, I was happy to see that Burgerville is now testing the coolest receipt ever. (Pictured at left.)

They're from company called Nutricate (tip: if you have to put a pronunciation guide next to your name, you need a new name). And, as you can see, they provide highly accurate nutritional info for your meal.

I mean, it's not surprising that tartar sauce is high on calories. But it was slightly surprising that Sweet Potato Fries were so much "worse" than regular fries.

Sure, there is some irony that you get this receipt after you've paid for your meal. But I say any nutritional education is better than none at all.

(Oh, and confidential to Burgerville: the only thing left to do? It's time to fix your interior design and remodel your stores. The sock-hoppy, jukeboxy theme of your restaurants is total disconnect from your modern, local, fresh message. You designed a great interior with Noodlin' (R.I.P.) — get those guys fixing Burgerville!)

Next Time: The Disneyland Scammer


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Name:Cabel Maxfield Sasser
Job:Co-Founder, Panic Inc.
Location:Portland, OR